Worldcoin Rebrands as ‘World’, Introduces ‘World Chain’

Worldcoin, a project founded by Sam Altman, has recently undergone significant changes, including a rebranding to “World” and the launch of a new blockchain network called “World Chain.” These developments aim to enhance user experience and security while addressing challenges in the digital identity space.

Introducing World Chain

World Chain is a new Ethereum Layer-2 blockchain designed to improve efficiency and functionality for World’s 15 million verified users. These users have obtained a “World ID” by scanning their irises, ensuring that they are real humans rather than bots. The network prioritizes human users by providing them with block space and free gas, making transactions more accessible and cost-effective.

World Chain also features popular applications like Optimism and Uniswap, which are well-known in the crypto community for their innovative solutions. By integrating these apps, World aims to offer a robust and versatile platform for its users.

Rebranding to “World”

The rebranding from Worldcoin to “World” reflects the project’s broader mission to prioritize human activity in blockchain transactions. This change aligns with a trend in the crypto ecosystem, where other projects like MakerDao and Fantom have also rebranded to better align with their evolving goals.

Alongside the rebranding, World introduced the World ID 3.0 and a new biometric device called the “Orb.” The Orb is designed to be more efficient and effective in verifying users’ identities, helping to combat issues like deepfake fraud.

Impact and Challenges

Despite facing legal challenges, World has successfully registered 15 million IDs. The recent announcements have also positively impacted the project’s native token, WLD, which saw a 3.9% increase in price.

World’s efforts to enhance security and prioritize human users are crucial in an era where digital identity and fraud prevention are becoming increasingly important. By focusing on these areas, World aims to build a more secure and user-friendly blockchain environment.