U by Emaar unveils new brand identity, benefits

U by Emaar, the lifestyle loyalty programme of Emaar, recently unveiled a refreshed brand identity, centred around the new promise: “Your Way Every Day”.

The updated branding focuses on connection and personalised member experiences, offering exclusive benefits across key lifestyle pillars, including Stay, Dine, Relax, Play, Shop, and Fit.

As part of the transformation, U by Emaar members will gain access to new destinations such as Address Jabal Omar in Saudi Arabia and Vida Beach Resort in Bahrain.

U by Emaar has new perks for members

Alongside new experiences like discounts at the Arabic Music Institute and Veo Fitness in Dubai, members will also enjoy enhanced benefits, such as welcome rewards and dining perks for top-tier members.

The refreshed website allows members to explore these offerings, which include up to 10 per cent savings on Emirates Holidays services and exclusive pre-sale access to regional live shows through a partnership with All Things Live Middle East.

Throughout September, members can participate in a raffle with daily prizes of 10,000 Upoints, and a grand prize of 100,000 Upoints at the end of the month.