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The company’s core business operations remain unchanged following the cosmetic rebrand to reflect the firm’s pro-Bitcoin ethos.
Thursday, October 16, 2025
MicroStrategy rebrands to "Strategy" and adopts Bitcoin logo
![MicroStrategy rebrands to "Strategy" and adopts Bitcoin logo](https://i2.wp.com/images.cointelegraph.com/images/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjUtMDIvMDE5NGQ3ODUtZWQ0NC03MTRhLTg1MmQtOGVkMWY1Mzc5Yjg3.jpg?ssl=1 "MicroStrategy rebrands to "Strategy" and adopts Bitcoin logo")
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