Kenya’s investment sector rebounds as Dominic Kiarie’s Jubilee hits $130m in retail assets

Launched just 34 months ago in December 2022, the company’s retail investment funds, comprising the Jubilee Money Market Fund (KES and USD) and the Jubilee Fixed Income Fund, have grown over 1,000-fold, an achievement that cements its place among Kenya’s most dynamic fund managers.

The growth reflects not only JAML’s strong market position but also a wider resurgence in Kenya’s fund management sector, which is witnessing restored profitability and renewed investor confidence amid easing inflation. The firm’s overall assets under management now exceed KES 211 billion ($1.38 billion), including institutional funds.

“This milestone is a testament to the steady rise in investor confidence and the growing appetite for professionally managed investment funds,” said Dominic Kiarie, Chief Executive Officer of Jubilee Asset Management. “It reflects a broader shift among Kenyans towards structured saving and investment solutions, driven by greater access, financial awareness, and improved digital experiences.”

The fund manager’s success coincides with the strong performance of its parent company, Jubilee Holdings Limited (JHL), which posted a 22 per cent rise in profit after tax, from KES 2.51 billion ($16.4 million) in the first half of 2024 to KES 3.06 billion ($20 million) in 2025.

“Our growth reflects not only investor confidence but also the effectiveness of our strategy to simplify investing through digital access, transparent reporting, and prudent asset allocation that prioritises long-term value over short-term speculation,” he added.

As more retail investors embrace financial technology and transparency, Kenya, and by extension, East Africa, is fast emerging as a continental hub for smart, secure, and inclusive investing.