ICON to unveil new brand identity, expands into Saudi Arabia

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Abu Dhabi-based ICON, the boutique landscape architecture and urban infrastructure firm, is set to unveil a new visual brand identity, which is designed to reflect the innovative company’s global vision.

The new brand identity will be revealed at the Cityscape Global 2023, the world’s biggest and most influential real estate event, currently underway in Riyadh.

ICON’s international team of landscape architects and multi-disciplinary engineers, and designers are showcasing a number of the firm’s most recent projects across the kingdom.

Furthermore, Michael Patte, ICON’s associate director of Design and manager of ICON’s new Riyadh studio is set to speak on ‘Social Equity and Community Engagement’ on September 12.

Operating under the tagline ‘Crafting Spaces For Life’, the company specialises in creating soulful urban spaces, landscapes and infrastructures that connect communities, improve lives and work in harmony with the natural environment.

The company was founded in 2006 and brings more than 17 years of experience and past and present clients across 10 different countries.

The brand expanded to Dubai and Manila in 2019, and now it has continued its global trajectory by launching a new office in the bustling city of Riyadh.

ICON at Cityscape Saudi Arabia

ICON’s international team is participating at the Cityscape Global’s inaugural event in Saudi Arabia from September 10 to 13 in Riyadh. The global event is expected to attract over 180,000 global stakeholders from across the entire real estate ecosystem.

The four-day program, which will host hundreds of exhibiting master developers, including world-exclusive showcases of the largest global giga projects, will also exhibit B2B real estate services including architects, proptech, consultants and contractors.