Elite Group Holding to develop Dhs100m auto hub in Dubai

Elite Group Holding, a diversified UAE-based conglomerate, has signed a Musalaha agreement to develop a one million square foot integrated facility at Dubai Industrial City.

The Dhs100m project is expected to drive growth in the automotive and e-commerce sectors.

Elite Group Holding’s diverse portfolio includes The Elite Cars, a luxury automotive dealership with exclusive partnerships with top brands like Zenvo Automotive, Jetour, SOUEAST, and ZRT Contracting.

The company also operates ART Elite Car Rental, among other subsidiaries.

The new facility at Dubai Industrial City is poised to support the company’s continued expansion and strengthen its foothold in the automotive and e-commerce industries.

It will serve as a key operational hub, driving innovation and operational efficiency across the group’s various business units.

Boosting economic growth and innovation

Saud Abu Alshawareb, EVP of Industrial at TECOM Group, highlighted the automotive sector’s role in driving economic activity and attracting investment. “The automotive industry’s pursuit of innovation is fuelling economic activity, attracting investment, and creating new skill-based jobs,” he said.

“Elite Group Holding’s investment at Dubai Industrial City underscores the growing confidence in the UAE’s robust business ecosystem and its attractiveness for companies seeking to expand their regional footprint.”

Abu Alshawareb also emphasized the project’s alignment with several UAE national strategies, including Operation 300bn, Make it in the Emirates, and the Dubai Economic Agenda ‘D33’. “By nurturing efficiencies across vital sectors such as automotive and e-commerce, the new hub will catalyse industry excellence and have a positive ripple effect on our society and economy,” he added.

Elite Group Holding looks to expand its presence

Tamer Abu Khalaf, partner of Elite Group Holding, expressed excitement about the company’s future growth and the project’s role in expanding its presence in key sectors. “This investment marks a pivotal step in broadening our footprint across key sectors and solidifying our presence in this dynamic region,” Khalaf said.

He added: “Dubai Industrial City aligns perfectly with our vision to innovate and lead in industries shaping tomorrow’s economy, offering a centre of excellence to drive efficiency, sustainability, and innovation across our operations.”

Khalaf also highlighted the group’s growth strategy, which includes launching new branches, expanding dealership networks, and building strategic partnerships to bring leading luxury and premium automotive brands to the UAE.

“Our focus on eco-friendly solutions, such as electric and hybrid vehicles, and advancing digital integration across our e-commerce and automotive operations, aligns with the UAE’s sustainability goals,” he added.

Strategic location

The new facility’s strategic location within Dubai Industrial City offers several advantages. Proximity to Al Maktoum International Airport, Jebel Ali Port, and key national roadways will allow Elite Group Holding to streamline operations and expand its reach in both local and international markets.

The site will also benefit from an Etihad Rail freight terminal, further enhancing its logistics capabilities.

Dubai Industrial City, a key business district within TECOM Group, is home to over 1,100 local, regional, and international customers and 350 operational factories.

The region’s state-of-the-art infrastructure, including land, storage, and logistics spaces across six sector-specific zones, supports sustainability, resource efficiency, and waste minimisation.