How Emirates NBD’s new Dhs9m prize draw encourages savings

Emirates NBD is offering customers the chance to win a share of over Dhs9m in prizes by simply growing their account balances. The campaign, running from now until May 31, is open to Emiratis, expats, and businesses alike.

“This campaign goes beyond rewards,” says Marwan Hadi, group head, Retail Banking and Wealth Management at Emirates NBD. “It’s about fostering a culture of savings and financial responsibility. A healthy account balance is a security blanket for individuals, families, and businesses. We want to empower them to achieve their life goals through smart financial habits.”

Here’s what’s on offer from Emirates NBD

Grand prizes: Three customers depositing at least Dhs500,000 into their current or savings accounts have the opportunity to win Dhs1m each. Every additional Dhs500,000 deposit earns an extra entry.

Mega monthly prizes: Customers with at least Dhs100,000 in their accounts have a chance to win 200 grams of gold each month. Every Dhs100,000 increase adds another entry.

Monthly draws: Emiratis and expats with Dhs25,000 or more can win 20-gram gold pieces and shopping vouchers. Businesses with Dhs50,000 or more in their accounts are eligible for gold prizes (20-200 grams).

Each increment of Dhs25,000/50,000 earns an extra entry.

In other news, Emirates NBD reported a 65 per cent increase in full-year profit, supported by asset growth, a low-cost funding base and higher transaction volumes.

The bank’s net profit came in at about $5.9bn (Dhs21.5bn), up 65 per cent year-on-year (YoY) from Dhs13bn a year ago.

Quarterly, Emirates NBD said its net profit rose by 3 per cent to reach Dhs4bn on higher income reflecting a buoyant regional economy.