KANSAS CITY — Eating places are rolling out their fall menus sooner than ever this yr. Starbucks began serving its Pumpkin Spice Latte on Aug. 24. Dunkin’ debuted its autumn choices on Aug. 19. The primary out of the gate was Jamba, which started pouring its Pumpkin Smash Smoothie on Aug. 10. However is August too quickly for fall flavors?
“I don’t assume ‘too quickly’ is a factor proper now,” stated Nic Climer, managing associate and government artistic director at Omnicom Group Inc. advertising and marketing company RAPP. “Individuals are nonetheless actually craving one thing to look ahead to today, so manufacturers have an enormous alternative to carry folks pleasure. If pumpkin spice is your factor, and your viewers loves it, folks want that further zing of their life proper now.”
Pumpkin continues to be the preferred taste of the season, displaying up in every thing from espresso and smoothies to breadsticks and ice cream. Eating places are opting to supply extra plant-based pumpkin choices this yr, although. Smoothie King’s new Keto Champ Pumpkin Smoothie is made with almond milk, Black Rock Espresso Bar is serving a Shaken Iced Pumpkin Espresso with Oat Milk, and Peet’s Espresso is pouring the Pumpkin Oat Foam Chilly Brew.
Whereas pumpkin is popping up throughout menus, the autumn taste has some competitors. Panera is pouring a brand new Cinnamon Crunch Latte, impressed by the bakery-cafe chain’s well-liked Cinnamon Crunch Bagel.
“Individuals are nonetheless actually craving one thing to look ahead to today, so manufacturers have an enormous alternative to carry folks pleasure.”
— Nic Climer, RAPP
“It’s time to improve your ‘fundamental’ tendencies and discover a brand new fall latte,” Panera stated. “As a result of, let’s face it, Cinnamon Crunch trumps pumpkin.”
Apple is also showing as a contender, starring within the new Apple Crisp Macchiato from Starbucks, the Apple Cranberry Refresher from Dunkin’, the Apple Cider Cappuccino and Apple Pie Chilly Brew from Pilot Flying J, and the Apple of my Pumpkin Pie Creation at Chilly Stone Creamery.
Different eating places are sidestepping the staples of the season altogether. Tropical Smoothie Cafe is boasting a pumpkin spice-free autumn menu that includes a Strawberry Chia Lemonade Smoothie and Inexperienced Goddess Flatbread.
“Who says fall meals must be heavy? At Tropical Smoothie Cafe, we’re providing a trip from pumpkin spice with recent new gadgets that you could be ok with having fun with,” stated Charles Watson, chief government officer of Tropical Smoothie Cafe. “Our Inexperienced Goddess Flatbread is hearty with out being heavy, with greens and wholesome protein decisions that will not weigh you down.”