NEW YORK, Sept. 14, 2021 /PRNewswire/ — SERHANT., a multidimensional actual property brokerage that sits on the intersection of media, leisure, training and expertise, at this time introduced the opening of its new, versatile headquarters, SERHANT. Home NYC, situated at 372 West Broadway in SoHo, the previous Tommy Hilfiger flagship.
A primary-of-its-kind actual property workplace, SERHANT. Home NYC was created to be a office, a gathering area, a social membership for brokers, shoppers, influencers, pals, and a spot to create and encourage. SERHANT. Home NYC has been designed to elicit creativity, encourage flexibility and convey collectively fashionable and collaborative areas to accommodate the various divisions inside the firm.
“We’re constructing the true property brokerage of the longer term which incorporates an revolutionary workspace that caters to our imaginative and prescient,” mentioned Ryan Serhant, founder and CEO of SERHANT. “SERHANT. Home NYC, and all future Homes as we develop, provides an inviting, home-like setting for our brokers, employees, and shoppers the place they’ll conduct enterprise, host conferences, create content material, and community. The way in which we work drastically modified prior to now 12 months, however actual property remains to be about promoting one thing tangible and I am pleased with the workplace area we have created to replicate that.”
SERHANT. Home NYC comes at a time when the office expertise is consistently in flux. The area was designed throughout the pandemic in partnership with award-winning agency INC Architecture & Design, an open supply, multidisciplinary, structure and design studio, with expertise in a variety of challenge sorts specializing within the integration of the design disciplines. Half clubhouse, half way of life loft, and half inventive studio, it was impressed by the way forward for work and spans 15,000 square-feet throughout 4 flooring that includes a full-service movie studio, podcast studio, shopper lounge, high-tech convention rooms, coworking-style area for brokers, cellphone cubicles for particular person work and conferences, and high-end finishes all through, together with Herman Miller and Design Within Reach (DWR) furnishings and decor, and audio system from luxurious Danish audio model Bang & Olufsen.
INC drew inspiration from elevated Victorian clubhouses, highlighting sophistication with wealthy leathers and funky tones, and from the fashionable and creative SoHo neighborhood through which it’s located. The daring colours and sculptural furnishings pay homage to the neighborhood’s traditionally thriving artwork gallery scene. The palette and the thrilling signature options of the design create an area that’s younger, subtle, and inventive, but restrained. SERHANT. Home NYC additionally brings the “CEO nook workplace” into the twenty first century, outfitting it to operate as a live-stream, broadcast middle for Ryan Serhant. Additionally dwelling to SERHANT. Ventures, the agency’s training arm, SERHANT. Home NYC provides occasion area for in-person coaching and seminars.
“To design this distinctive area, we took a residential strategy to create an surroundings the place brokers and shoppers alike can really feel at dwelling,” mentioned Adam Rolston, inventive and managing director, companion at INC. “The design mixes contrasting parts to create an power and expertise to satisfy every second contained in the area. Whether or not a dealer is internet hosting a shopper assembly or the inventive crew is filming an advert for a brand new growth within the studio, SERHANT. Home NYC is playful and dynamic, skilled and welcoming, permitting the corporate’s headquarters to stay as much as its progressive mission and imaginative and prescient.”
This contemporary workspace was created in partnership with among the world’s main manufacturers in residential and industrial actual property:
- INC Structure and Design – The whole design of SERHANT. Home NYC was conceptualized and dropped at life by the agency’s good designers and designers.
- Bang & Olufsen – The premium electronics model has outfitted convention rooms, assembly areas, and customary areas with a spread of cutting-edge audio system and televisions to enhance the design, together with the Beosound Form, a customizable, wall-mounted sound system that absorbs noise and seems as an ornamental artwork piece when not in use, the Beovision Eclipse and Beovision Concord state-of-the-art televisions, and a collection of premium audio system all through the workplace.
- Design Inside Attain (DWR) and Herman Miller – The revolutionary workstations at SERHANT. Home NYC had been supplied by world design chief Herman Miller. As well as, DWR, the most important multi-brand retailer of recent design, supplied a collection of dynamic and refined furnishings and decor that comes with a mixture of design intervals, supplies and colours to boost the area’s aesthetic, together with the second flooring loft, the chief workplace and the reception space.
- Sub-Zero, Wolf, and Cove – The kitchen areas function luxurious home equipment supplied by the refrigeration, cooking and dishwashing specialists at Sub-Zero, Wolf, and Cove.
- IRP DESIGNS and Compac The Floor Firm – Designed for gathering, the kitchen areas are superbly completed by IRP DESIGNS with its kitchen line Culnova, and Compac The Floor Firm for the quartz counter tops.
- Advisors + Consultants – The long-term solution-based service supplied assist by the idea growth and creation course of for the workplace area, together with, with execution companions JCDP and Solvera, the large 10-foot “S” sculpture, representing the model’s iconic image, within the entryway.
Based in September 2020, SERHANT. has grown to greater than 55 brokers and over 30 full-time workers; it’s happy to welcome its 85-person firm into this new headquarters area in time to have a good time the anniversary. SERHANT. was constructed to serve {the marketplace} of tomorrow and designed to amplify the success of others — brokers, workers, builders, and shoppers.
About SERHANT.:
SERHANT. is the primary actual property brokerage designed and reimagined for {the marketplace} of tomorrow. It grew from the #1 ranked gross sales crew in New York Metropolis right into a full-service agency that’s revolutionizing the normal actual property mannequin. The corporate is a multidimensional agency, made up of the SERHANT. Brokerage, which incorporates SERHANT. Signature. and SERHANT. New Improvement; it additionally contains a number of, complementary divisions designed to gasoline gross sales, supply buyer options and maintain the corporate on the forefront of innovation for the true property business: SERHANT. Studios and SERHANT. Ventures. SERHANT. is powered by proprietary, internally developed applied sciences and advertising capabilities, ADX and ID Lab. The corporate sits on the intersection of expertise, media, leisure and training with a dedication to amplify success for its enterprise, brokers, workers, builders, purchaser and vendor shoppers, world course members, and the true property business as an entire. Be taught extra at https://www.serhant.com/
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