Igor Boros, VFX veteran within the promoting subject and former artistic director at BBDO/Ricochet, is becoming a member of Rodeo FX at their new Toronto workplace the place he’ll oversee the visible results and inventive course of its fast-expanding Advertising and Experiential division.
With a decade as a artistic director, Igor labored on numerous tasks, bringing advertisements to life for international purchasers resembling PepsiCo, Mars, Bayer AG, Visa, and FedEX. He was a Flame artist on campaigns for Lululemon Team Canada and Molson Ultra (each with Alter Ego). As a Senior Flame Artist, Igor possesses a robust inventive understanding that enables him to deal with advanced tasks from ideation to post-production.
“Put up-production in promoting is initially a artistic service. It’s about providing all of the sources and coordinating them, so you may convey the challenge to the end line,” explains Igor. “It takes lots of people and it’s good to be agile as a result of issues go so quick on this business.”
Rodeo FX launched a brand new Toronto workplace in June 2022 which at the moment boasts 80 VFX artists, and is worked up about increasing its roster for Rodeo’s Promoting and Experiential division. The division, led by Boros and recently-appointed Govt Producer Marie-Piere Poulin, will have the ability to leverage totally different pipelines and mobilize sources from all the artistic firm for native and worldwide tasks like latest campaigns for Nissan, Holt Renfrew, The Callisto Protocol, and Prime Video.
“Toronto is a key marketplace for us, as a result of it’s not only a hub for Canadian campaigns, but additionally worldwide. And with Rodeo now we have the chance to offer pipelines that may actually adapt to our shopper’s realities, be it an agile and environment friendly promoting spot, or a whole blockbuster-inspired VFX-filled marketing campaign,” provides Igor.