London-based loyalty e-wallet platform, Swapi, which lets individuals swap their loyalty factors between standard manufacturers. has grabbed £860K in pre-seed funding forward of its launch in October 2021.
To launch app in October
The startup is funded by a slew of backers together with personal buyers, a crowdfunding spherical, and a substantial investment from Trampoline Ventures, which has invested in different thrilling names within the tech business comparable to Gousto, Mediquo, a Spanish and Latinamerican telemedicine platform, Argentinian cryptocurrency funds platform Lemon Money and Singaporean BNPL startup Octifi.
Swapi will use the funds ensures that the Swapi app is match for a worldwide rollout early within the new yr, with the staff wanting to revolutionise not simply the British retail expertise however kickstart a worldwide evolution of extra rewarding retail loyalty. Apart from serving to to deliver the app to market, it’ll additionally make sure that Swapi will get a robust buyer expertise and supplies the means to broaden its rising staff.
Other than the financing, Swapi introduced the appointment of Carolina Paradas-Mandato, beforehand World Senior Associates & CLO Supervisor at Harvey Nichols, as its new Head of Strategic Partnerships. Carolina will probably be in control of increasing Swapi into new and thrilling worldwide territories in addition to dealing with all affiliate relationships with over 100 manufacturers on board the app, together with HelloFresh, Missguided, and Europcar amongst others.
Swapi’s founder and CEO Pete Howroyd stated: “Everybody at Swapi is ecstatic with the quantity we have now managed to boost throughout this pre-seed spherical. As we get able to launch this Autumn, the funds are already proving important to creating the app the perfect it may be, in addition to bringing in improbable new additions to the staff like Carolina, who we’re delighted to welcome to the staff. With Carolina’s expertise, we’re assured we will deliver globally-recognised manufacturers onto the Swapi app as we put together to revolutionise the retail loyalty setting for the higher.”
Based by Pete Howroyd in 2020, Swapi is on a mission to revolutionise loyalty for the higher when it launches subsequent month. It can present British shoppers with an all-in-one e-wallet for his or her cost and loyalty playing cards.
Additionally, it’ll present clients and retailers with a brand-new foreign money known as ‘Swapi Factors’ to spend on rewards, coupons, and reductions on the app, no matter which retailer the client has accrued their factors with. By gathering Swapi Factors with a number of main retailers, motels, airways and extra, clients can then spend their loyalty factors in a approach that fits their wants and life-style.