Most lately, Rosen served as Director, Communications of Public Relations and Group Engagement for The Marlene Meyerson JCC Manhattan, the high-profile cultural hub primarily based on New York Metropolis’s Higher West Aspect, the place she oversaw PR for the middle’s many enterprise verticals in addition to disaster communications. Rosen’s achievements included doubling earned media worth equivalency and viewers attain in comparison with earlier two-year interval, overseeing the Neighborhood Companions program, whereas additionally serving as a founding member on the Steering Committee for the Jewish Local weather Coalition, composed of almost 40 organizations which might be adopting, creating, and selling environmentally pleasant practices.
Previous to the JCC, Rosen was the Director of Communications for New Jersey Realtors, the place she elevated the $5 billion Realtor model by way of NJ Realtors’ complete rebranding and led public relations, earned media, and advertising and promoting campaigns that engaged thousands and thousands of shoppers and the affiliation’s 50,000+ members.
“With 13 years of expertise in model positioning and PR for actual property and community-focused organizations and initiatives, together with disaster administration, Allison will present sturdy management for our New York crew and client-partners,” mentioned Lisa Nickerson, CEO and Founding father of Nickerson. “The New York tri-state space is a vital geographical focus for our client-partners and Allison’s expertise and relationships will probably be paramount in supporting Nickerson’s development targets.”
As Affiliate Director, PR & Communications, Rosen will head up all public relations and communications efforts for Nickerson purchasers primarily based within the New York, New Jersey, and Philadelphia markets, with a deal with the agency’s actual property client-partners within the tri-state space together with Sasaki, Callahan Building Managers, City Land Institute, and Finegold Alexander Architects. Rosen will even help Nickerson purchasers together with The Procopio Corporations, Alliance Residential Firm, The Bulfinch Corporations, and Greatland Realty Companions. Moreover, Rosen will drive recruiting and new enterprise with the agency’s Director, PR & Communications, Paul Doyle.
“Nickerson’s continued development displays the company’s unwavering dedication to client-partner success and making a constructive affect in key communities—and inside industries—by way of efficient storytelling,” mentioned Rosen. “I’m thrilled for this chance to affix the dynamic management crew at Nickerson and re-establish the New York Metropolis workplace. I look ahead to constructing a crew that may additional improve outcomes for the spectacular clientele, whereas fostering an inclusive, team-first tradition.”
Rosen’s PR management expertise has elevated organizations, manufacturers, and purchasers in New York, New Jersey, Philadelphia, and D.C. She has served a mess of industries, together with actual property, non-profit, hospitality, tourism, health and wellness, and the humanities. Rosen’s early successes embrace managing publicity for Sesame Place theme park, Experience the Geese Philadelphia, and creator Mitch Albom’s charity ebook launch for “Have a Little Religion.” Later, she led the award-winning publicity and advertising campaigns for the nationally acknowledged Financial institution of America Pageant of Arts, Books, and Tradition on the Betty and Milton Katz JCC, the place she publicized a variety of public figures, together with former Secretary of State Madeleine Albright, Carrie Fisher, Henry Winkler, and Marlee Matlin.
Rosen stays energetic and concerned in quite a few business and philanthropic organizations, and beforehand served on many appointed committees, together with the Nationwide Affiliation of Realtors’ client promoting workgroup, which established a strategic brand-building partnership with ABC’s Trendy Household in 2016.
Nickerson expanded the corporate in 2020 by establishing a brand new presence in Los Angeles, whereas strengthening its management crew with the onboarding of Doyle to guide the PR & Communications division. Rosen’s hiring additional solidifies the agency’s East Coast/Northeast presence and actual property branding, advertising, and communications experience. To assist meet Nickerson’s continued natural development and new consumer demand, the corporate is actively recruiting team members across the country. Open recs embrace a Controller, Senior Supervisor of Social Media, Senior Managers of PR & Communications in Boston, Miami, and NYC, and a Senior Coordinator, Artistic Companies in LA.
Nickerson is a full-service branding, advertising, and communications company with crew members in New York Metropolis, Los Angeles, Boston, and Miami. Using our distinctive mix of communications, advertising, strategic planning, artistic companies, and threat and status administration, we elevate the experiential journey, serving as a trusted, world accomplice to elite, forward-thinking manufacturers. Nickerson was named PRDaily’s ‘2019 Digital Advertising and marketing & Social Media Award winner for Disaster Communications/Popularity Administration’ and was a finalist for PRWeek’s ‘2020 Greatest in Disaster’ award. For more information go to nickersoncos.com.