A brand new promotion in Canton created by Downtown Improvement Supervisor Velinda Hardy referred to as the “Downtown Canton Money Mob” is spotlighting small companies all through the downtown space in an effort to spice up publicity and enterprise.
“The idea behind this promotion is to attract individuals to the downtown space and assist the small companies positioned all through,” Hardy mentioned. “The way in which the promotion works is I’ll randomly draw the title of a downtown enterprise or restaurant from separate categorized luggage so no two companies or eating places shall be chosen back-to-back, giving this promotion the component of shock like a flash mob. The enterprise will then be highlighted for a two-week interval.”
Consumers and restaurant-goers who take part within the “Money Mob” will choose up a “passport” from any of the chosen companies upon spending $20 or extra on the enterprise. The passport shall be used and signed at each highlighted location over the following few months, with a attainable prize coming on the finish of the promotion for the individuals who stuffed up the passport.
“I created a passport that has eight totally different dates on it, main as much as April 16,” Hardy mentioned. “So they are going to cease by A Cone to Decide, which is at present spotlighted, to choose up the passport and each time one other enterprise is introduced, they are going to go into that enterprise and get their passport signed in the event that they spend $20. They are going to hold spending the $20 at these companies or eating places after which on April 16 we are going to ask that folks flip of their passport to any of the eight companies that had been visited and I’ll collect these up and draw two winners. The winners will obtain present luggage with a $20 present card to every one of many eight companies that had been chosen, in addition to just a few further gadgets.”
Hardy mentioned the motivation is that the winners of the present playing cards, in addition to the patrons and restaurant-goers who participated, will need to come again to those locations repeatedly.
This promotion was arrange by Hardy on Jan. 4 behind the thought of discovering a inventive approach to assist out small companies within the downtown space throughout a time the place much less persons are buying. Hardy mentioned she had an thought to arrange a personal group on Fb consisting of neighborhood residents who need to assist these native companies. Little did she know, the group would find yourself exceeding the 1,500 mark in members, with over 1,700 in counting at present part of the Fb group.
“I invited pals of mine on Fb to affix this group, which is the way it received began,” Hardy mentioned. “I then instructed them to ask their pals and it simply continued to develop and develop. I assumed we might be fortunate to have 300 individuals by the point we introduced the primary enterprise that Wednesday. We had over 600 by then and it blew my thoughts. Proper now we’re at over 1,500 individuals within the group, so to consider what number of of those individuals will go to spend $20 at these native companies is thrilling.”
Hardy mentioned she did a Fb reside occasion at Cannon Park to announce the primary enterprise to be highlighted. She detailed the method, saying she introduced balloons and an indication together with her to shock the homeowners of A Cone to Decide, Nick and Stefanie Forte, with the information.
“Humorous factor about this was that they had been part of the Fb group I created, in order that they knew that one of many native companies or eating places was going to be chosen, however they didn’t realize it was going to be them,” Hardy mentioned. “They didn’t see the video I used to be doing on Fb reside, in order that they had been stunned they had been those chosen. We did photos and the reside video for the group members to see.”
Stefanie Forte mentioned her store has seen a surge in enterprise over the past two weeks due to the promotion, and is grateful to be chosen to be part of it.
“We had been stunned and grateful to be chosen as the primary official cease for the money mob,” she mentioned. “Hardy at all times goes above and past to create alternatives for us to achieve further foot visitors. This venture has exceeded our expectations and has helped our household owned enterprise on this very powerful time. We hope that the brand new publicity to our store has been met with nice experiences for our clients and that they are going to develop into return clients as nicely.”
Hardy added that, if somebody misses out on a number of of the companies, there’ll nonetheless be alternatives to participate within the promotion as a result of a passport will be picked up on the enterprise that’s at present chosen at the moment. The passport will be signed there, after which the shopper can return to any of the companies that they might have missed earlier.
Hardy mentioned that this promotion is one thing that she hopes will proceed previous April, hopefully for years to return. She added that clients are being secure carrying masks and conserving distance, and that the 2 week time-frame helps to lower the variety of individuals displaying as much as the enterprise at a time.
The subsequent enterprise to be highlighted, Downtown Kitchen, was introduced on Thursday.
The group will be discovered on Fb by typing in “Downtown Canton Money Mob.” It’s a non-public group, so a request is required to affix.