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Bridgerton (NASDAQ:NFLX) stored up its dominance of streaming viewing for a second week, proving it is nonetheless a pacesetter amongst direct-to-consumer packages, and that its dwelling of Netflix nonetheless has the cumbersome share of eyeballs – which is perhaps chilly consolation for Netflix traders after a post-earnings sell-off driven by user concerns.
With a full week of launch within the books, the second season of Bridgerton truly constructed on its first-week lead, streaming a hefty 3.202 billion minutes in Nielsen’s newest total weekly streaming ratings (for March 28-April 3).
That was far and away higher than its closest rival – a resurgent Encanto (NYSE:DIS), which returned to the No. 2 spot with 744 million minutes, charged up by viewers who had seen two of the movie’s songs carried out on the Academy Awards that week. It got here in forward of two different Netflix entries, The Final Kingdom with 714 million minutes, and NCIS with 653 million.
Encanto wasn’t the one sturdy Disney movie exhibiting on the general record: Turning Crimson landed at No. 5 with 650 million minutes streamed.
Rounding out the general prime 10 have been No. 6, CoComelon (NFLX), 634 million minutes; No. 7, Is It Cake? (NFLX) 607 million; No. 8, Felony Minds (NFLX), 555 million; No. 9, Heartland (NFLX), 523 million; and No. 10, The Adam Challenge (NFLX), 475 million.
Turning to sub-charts, 9 of the highest 10 on the acquired-series chart have been Netflix (NFLX) names, led by NCIS, CoComelon and Felony Minds; Disney+ (DIS) as soon as once more positioned Bluey on the record, at No. 7 (351 million minutes).
The ability of unique content material was proved by Bridgerton’s large touchdown on the original-series record, the place it got here in forward of three different Netflix (NFLX) choices: The Final Kingdom, Is It Cake?; and Inventing Anna (452 million minutes). And that is the place the most recent Disney+ (DIS) Marvel collection is available in: With solely its premiere episode that week, Moon Knight landed at No. 5 with 418 million minutes streamed, a quantity that ought to rise because the weekly collection will get going.
The Films chart is popping into extra of a battleground: Netflix (NFLX) famously ramped up content material spending to the place it was releasing a film each week of 2021. However for this week, Disney held the highest two film spots with Encanto and Turning Crimson, forward of Netflix’s The Adam Challenge and The Bubble (283 million). Disney+ positioned two different titles on the record as nicely: Moana at No. 7 (179 million minutes), and the remake of Cheaper by the Dozen at No. 10, with 139 million. Amazon Prime Video (NASDAQ:AMZN) made its mark on that chart at No. 5 with Sing 2 (245 million).
(A reminder that Nielsen streaming scores incorporate viewing from 5 main streamers: Amazon Prime Video (AMZN), Apple TV+ (AAPL), Disney+ (DIS), Hulu (DIS) (CMCSA) and Netflix (NFLX).)
In current streaming information, a former resident of those top-10 scores charts is altering properties: Schitt’s Creek will transfer within the fall from longtime dwelling Netflix (NFLX) to a new spot on Hulu (DIS) (CMCSA).
