CHICAGO — Mondelez International, Inc. has agreed to amass Grenade, a maker of protein-centric bars, spreads, shakes and cookies that’s headquartered in the UK and has a US workplace in Boise, Idaho. Phrases of the settlement weren’t disclosed.
Grenade merchandise are marketed below the Carb Killa banner. The main merchandise within the firm’s portfolio are the bars and spreads. The bars function roughly 23 grams of protein per serving and are formulated with a mixture of calcium caseinate, milk protein isolate, whey protein isolate and soy protein isolate. The spreads have 7 grams of protein per serving and are formulated with whey protein focus.
“Grenade’s great-tasting, on-trend merchandise are an incredible platform for Mondelez Worldwide within the UK market and past,” stated Dirk Van de Put, chairman and chief government officer of Mondelez Worldwide. “That is one other thrilling alternative to ship on our technique to be a world chief in broader snacking, together with within the vital space of well-being.”
Grenade was based in 2010 by Alan and Juliet Barratt.
“When Jules and I based Grenade from our spare bed room with a price range of $700, we dreamt of constructing an iconic model accessible globally,” stated Mr. Barratt, CEO of Grenade. “This partnership with Mondelez Worldwide offers us entry to monumental useful resource and functionality to assist make these aspirations a actuality, and I couldn’t be extra enthusiastic about our future development and continued innovation.”
Mondelez stated it plans to handle Grenade as a separate enterprise unit to nurture its entrepreneurial spirit. The corporate’s present management group will stay in place. The acquisition is predicted to shut by the top of March.
The acquisition of Grenade will likely be Mondelez’s third in 2021. In early March, the corporate introduced plans to amass Gourmet Food Holdings Pty Ltd., Melbourne, Australia, a maker of biscuits and crackers. In January, Mondelez acquired Hu Master Holdings, the dad or mum firm of Hu Merchandise, a maker of wellness-focused vegan and paleo-friendly snacks.