Dubai: A give attention to rising its export markets is paying off for Ducab, the UAE’s manufacturing large, to compensate for lacklustre demand regionally, in response to the cable firm’s new CEO.
“We felt the slowing variety of [construction] tasks, both postponed or pushed again,” stated stated Mohammed Abdul Rahman Al Mutawa, who by the way can be the primary Emarati to be made CEO on the firm. “Ducab was in a position to compensate for that through-out worldwide presence.”
Ducab has all the time had a very good publicity within the Far East markets, however extra just lately, it has chipped away increase a clientele in Europe. That is what helped to see off the fixed volatility in 2020.
No down time
All this took place whilst Ducab didn’t report a single day misplaced to the COVID-19 induced lockdowns at its large crops in Dubai and Abu Dhabi. “We didn’t lose a day of labor, neither in operations nor within the administration,” the CEO added. “We managed the circumstances fairly effectively. Asia nonetheless sits as one among our greatest export markets, however others are developing strongly.
“However the UAE and GCC stay our greatest chunk.”
As as to whether Ducab diminished its output throughout the 12 months, the official stated, “There aren’t any cuts on the manufacturing facet, in no way.”
Forward of his promotion, Al Mutawa was CEO at a Group entity – Ducab Cable Enterprise. Throughout that tenure, the wire and cables export enterprise has grown to generate about 25 per cent of general revenues and ships its merchandise to twenty plus nations.
He was a part of the group that got here up with the corporate’s 5-year strategic plan, and had served as chief industrial officer on the entity. He joined Ducab from EGA after qualifying as an industrial engineer from the US.
The CEO stated that providing beneficiant incentives was not how the corporate gained – or retained – its purchasers final 12 months.
“We supported by getting nearer to purchasers and understanding their issues,” he stated. “We all the time have a look at alternatives to be extra aggressive, create new markets with new merchandise and new purchasers. That’s commonplace follow for us.
“In good occasions, all firms shine. However firms that assist in unhealthy occasions find yourself shining brighter. We regarded for the long run, and created worth throughout the unhealthy occasions.
“We noticed a payback on investments finished by the corporate in previous years. My greatest precedence is to capitalise on this agility and put together Ducab for the subsequent 40 years.”
Abu Dhabi primarily based Senaat, a part of ADQ, is the first shareholder in Ducab. The opposite guardian entity is the Funding Company of Dubai (ICD).
The CEO prefers to make use of the time period ‘optimise’ on the subject of prices and the necessity, if any, to carry them down. “We’re all the time trying to progressive methods to remain aggressive,” he stated. “The lifeline of any organisation is the funding they do sooner or later.
“That compels us to give attention to alternatives to diversify, to get the corporate extra energsed. That’s the outlook. That’s what stored us robust, and can maintain us related for the long run.”