Craig Beggins has at all times prided himself in being a hands-on boss — an actual property dealer with the coaching and constructive perspective to assist new Realtors study the ropes and veterans good their strategies.
In pre-coronavirus instances, every day at all times started with music, clapping and a crew huddle.
The pandemic has modified a few of that — his morning conferences, that are part-training session, part-pep talks, moved on-line. However Beggins mentioned he constantly tries new issues to attempt to maintain them participating.
“I’m a bit of nervous concerning the future as a result of private connection has at all times been what we had been recognized for,” he mentioned. “(However) I’ve extra attendance on-line than ever earlier than.”
Beggins’ insistence on having a office that pushes its brokers to succeed is what has doubtless introduced 12 straight years of being named among the many Tampa Bay Instances Prime Workplaces. This 12 months, his Century 21 Beggins Enterprises, of which he’s president and CEO, landed the No. 1 slot for midsize corporations, the place it has additionally been earlier than.
When the pandemic first made its method to Florida and quickly slashed residence gross sales, Beggins mentioned he panicked.
“I figured we had been performed,” he mentioned.
However greater than a 12 months later, the true property market has been forging forward with a ferocity not seen in nearly another sector of the financial system, and the record-low stock has compelled Realtors to get more and more artistic. Beggins pivoted, shifting the morning Zoom conferences to teach brokers about 10 methods to assist get their consumers’ gives accepted, or methods to persuade on-the-fence owners to promote.
On a latest Tuesday morning, a session targeted on methods to forage for brand spanking new listings: discuss to divorce attorneys, test in with property legal professionals, knock on doorways.
But it surely nonetheless included a few of Beggins’ trademark can-do perspective, with a power-point slide of quotes: “Failure just isn’t falling down however refusing to rise up.” “Kill your excuses, face your fears.”
He tuned in from his residence, embellished with motivational indicators and a vibrant yellow smiley-face flag within the entrance yard.
The assembly had greater than 100 attendees, and a recording was posted on-line for others to observe later.
Actual property brokers are already an unbiased bunch — primarily a set of subcontractors working below the identical brokerage, whose pay is set based mostly on what number of homes they will get out and promote.
“The morning assembly turned vital for us to remain engaged with our individuals,” Beggins mentioned. Just lately, he was disturbed by what number of new hires he didn’t know, as a result of they’d been introduced on in the course of the previous 12 months.
“I’ll stroll into the workplace and anyone will say, ‘Hey, Craig,’ and I’ve by no means seen them earlier than in my life,” he mentioned. “I felt out of contact.”
So now each 30 days, he units apart time for brand spanking new hires get to have a one-on-one Zoom with him.
A number of of Beggins’ actual property brokers mentioned the net coaching classes are simply as informative and motivating.
Sean Stuart was employed a couple of 12 months in the past — an anniversary that was celebrated on one of many morning Zoom classes, together with staff’ birthdays — after being a Realtor in Massachusetts for about 10 years.
“Ever single day I study one thing new, it’s loopy,” he mentioned. “I didn’t have this sort of coaching prior to now. It was form of your normal, ‘Get a consumer, write a suggestion, promote a home.’ Now I’m studying the ins and outs of title corporations, how contracts are purported to work. … I catch one superb piece of data each assembly.”
Lauren Fleischman has labored for Beggins for about 4 years, however relies out of Brandon — one of many eight areas, together with its Apollo Seashore headquarters. Due to that, she mentioned, she’s at all times attended the morning conferences by video.
“They’re simply extremely supportive, they usually have like over 40 years of expertise to show us,” she mentioned of Beggins and the opposite managers.
Fleischman mentioned making an attempt realty was the results of a self-reinvention at 52, after a bunch of different jobs, together with retail, instructing and dealing for an automaker.
“I used to dread when my alarm went off within the morning … now I sit up for attending to work,” she mentioned. “Our job is to assist individuals get what they need. And if you assist individuals get what they need, you get a lot extra in return.”
Regardless of his preliminary misgivings, Beggins mentioned the pandemic has modified how he views his firm’s personal actual property — and he’s considering of shifting to smaller places of work.
“I do know for myself, I’ve confirmed I’m extra environment friendly at my home … I feel most brokers really feel the identical manner,” he mentioned. “Paying individuals to sit down there for 40 hours per week — I don’t assume we’re going again to that.”
Learn extra: Here’s how our Top Workplaces survey was done
Instances employees photographer Ivy Ceballo contributed to this report.
ABOUT THE COMPANY
Century 21 Beggins Enterprises is an actual property agency based mostly in Apollo Seashore.
Location: Eight places of work from Madeira Seashore to Brandon
Web site: C21Beggins.com
“I really feel assured in my abilities and talents due to our sturdy management crew and their capability to proceed to have interaction and empower us with the knowledge we have to succeed.”
“I really love the teamwork, coaching and inspirational assist.”
“There are not any limits – my potential is as much as me.”