“The hat is now not a software to cowl your self, however to find your self,’’ he informed The Related Press.
The corporate, which relaunched three years in the past, was within the technique of scaling up manufacturing from 150,000 hats a 12 months to a aim of half one million when the pandemic hit.
“To be trustworthy, it’s such a small firm, in a method it is rather easy to react,’’ stated Santucci, who can also be the present president of the Italian Chamber of Consumers. “The smaller you’re, the extra reactive and immediate.”
Past new kinds, which means getting individuals speaking. Santucci, who was Gucci CEO in the course of the Tom Ford period, created a brand new movie for this season, that includes Milanese girls who selected hats to match their kinds, striding by means of the middle of the town. Final season’s movie featured dancers from Alessandria, website of the unique Borsalino manufacturing facility, dancing by means of the manufacturing facility flooring.
“My sturdy perception is that vogue is turning into an increasing number of a dialogue,” Santucci stated.
New social media platforms like Clubhouse are giving individuals the possibility to create a restricted and choose group to debate related matters, which Santucci stated has been key in the course of the isolation imposed by the pandemic.
He additionally has pursued collaborations with ready-to-wear manufacturers, together with Borsalino X Valentino.